Amber S. Hoffman, author and AI visibility strategist for hospitality

Amber S. Hoffman

Amber S. Hoffman is the founder of The FS Agency and the author of Before the Booking and Before the Itinerary. A former travel publisher, she helps hotels, resorts, and destinations understand how AI systems read, describe, and recommend them, and trains their teams to close the gap.

What Is an AI Audit for a Business?

AI audit for business

An AI audit is a structured review of how a business is currently using artificial intelligence, where the biggest opportunities and risks are, and what leadership should prioritize next to use AI more effectively and responsibly. Artificial intelligence is already…