Case Study: What Happens When a Local Service Business Turns Google Ads Back On After 18 Months of Pure Organic Growth

After 18 months of pure organic growth, we ran a 90-day Google Ads test to see whether paid traffic could outperform SEO, GBP updates, and AI search. The results revealed why so many local businesses overspend on ads—and why organic visibility still delivers the highest-quality leads.










