How to Work With Us
Audits, training, and advisory for hotels, resorts, and destinations closing the AI Discovery Gap
A hotel can be genuinely excellent and still be invisible to AI. The gap is not a judgment on quality. It is a measure of legibility, and it is the reason properties lose bookings, covers, and event enquiries they never knew existed.
Closing that gap does not require a new agency, a new platform, or more content. It requires the content you already have, made specific enough for AI to use and consistent enough for AI to trust. Every engagement below is built to get you there and leave the capability behind.
AI Visibility Audit
A tracked view of how five AI platforms describe your property across more than sixty high-intent queries, with rooms, dining, spa, and events analysed separately. You get a branded report showing where you appear, where your comp set appears instead, and the specific language causing each gap, plus a prioritised ninety-day plan your team can execute.
Best for properties that want to know exactly where they stand before deciding what to do about it.
AI Visibility and Revenue Bootcamp
One day on-site with your GM, marketing, F&B, spa, and revenue leads in the same room. We audit how AI currently describes you, identify the highest-value gaps, and equip every department to close the ones they own. Your team leaves with a shared understanding of what AI reads and a clear roadmap for what to change first.
Best for properties ready to move quickly and align leadership around this in a single engagement.
Virtual Workshop Series
The same curriculum as the on-site bootcamp, delivered across four ninety-minute live sessions with implementation guidance between each one. Each session builds on the last, from understanding the AI Discovery Gap through content, listings, and department-level visibility.
Best for properties where scheduling an on-site engagement requires more lead time, or teams spread across locations.
Ongoing Advisory
AI platforms change on a roughly ninety-day cycle, and the properties that hold their position are the ones that keep adjusting. Regular visibility tracking, content direction as new revenue centres or offerings come online, and a standing line to us when your team hits something they have not seen before.
Best for properties that have completed a bootcamp or audit and want to treat this as a permanent capability.
Speaking
Amber speaks to hospitality operators, tourism boards, and destination marketing organisations about how travelers now discover and choose, and what it takes for a property or destination to be in the answer. Currently taking enquiries for hospitality and tourism events across Asia and Europe.
The Books
Before the Booking addresses the Hotel AI Discovery Gap for hotel owners and leadership teams. Before the Itinerary addresses the Destination AI Gap for tourism board leaders and DMO executives. Before the Table is forthcoming for independent restaurants, bars, and food and beverage operators.
See all books on Amazon
Who You Are Actually Working With
When you work with us, you work with us. The people in the room are the people you met. Between us we have nearly two decades in content and search, a decade inside travel and hospitality, and more than seventy countries visited with a focus on food, drink, and the places worth going.
- Founder-led, no account managers
- Built on how travelers actually search
- Capability that stays with your team
Amber S. Hoffman, Founder
Author of Before the Booking and Before the Itinerary
Amber has worked in SEO and online visibility since 2012, through every major shift in how people find things. She practiced law for a decade before becoming an entrepreneur, has run her own marketing and content development agency, and served as COO of a media company. She continues to publish travel content and work with hotels, restaurants, and tourism boards.
Eric J. Hoffman, Director of Business Development
A decade in advertising, including aviation
Eric spent a decade in advertising, including work in the aviation industry, before becoming an entrepreneur. He has built a successful Amazon FBA business and worked across content, affiliate marketing, and SEO. He continues to publish travel content and work with hospitality brands.
The Blueprint to Business
The Blueprint to Business on Youtube provides tips on AI visibility for hospitality, explained for the people who have to implement it. What AI platforms actually read, why aspirational copy gives a model nothing to work with, and what to do about it.
Not Sure Which One You Need?
Most properties are not. Book a call and we will look at how AI currently describes yours, where the largest gaps sit, and which engagement makes sense for your size, market, and revenue centres. Engagements are scoped per property, so the conversation comes first.