How AI platforms find, read, and recommend properties, and what hotels, restaurants, and destinations can do about it. Written for the people who have to implement it, not just approve it.
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AI Agents Are Becoming a Hotel Booking Channel. Here’s What That Means for Your Revenue.
AI is becoming a hotel booking channel in its own right — not just a place where guests get inspired, but a place where the booking itself is…
4 min read
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What Is an AI Governance Policy and Does a Company Really Need One?
An AI governance policy gives a company clear internal rules for responsible AI use. It defines how employees should use AI, which uses the company allows or restricts,…
4 min read
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How AI Decides Which Hotel to Recommend (And Why Most Properties Are Invisible)
How AI recommends hotels comes down to a single mechanic: it assembles one confident answer from every digital signal it can find about your property, rather than returning…
4 min read
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Why Isn’t My Hotel Spa Showing Up in AI Searches for “Best Spa Near Me”?
When guests search AI tools for “best spa in Portland” or “hotel spa with couples massage Boston,” they’re not browsing — they’re ready to book. Yet many hotel…
4 min read
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Why Isn’t My Hotel Showing Up for “Best Sunday Brunch” in AI Search?
Searches like “best Sunday brunch in Portland” or “brunch with mimosas downtown Denver” are some of the highest-intent queries for local dining. And increasingly, those searches are happening…
4 min read
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What Should a Business Expect From an AI Audit?
A business should expect an AI audit to be a structured discovery process that reviews current AI use, identifies opportunities and concerns, and leaves leadership with a clear…
4 min read