How AI platforms find, read, and recommend properties, and what hotels, restaurants, and destinations can do about it. Written for the people who have to implement it, not just approve it.
-
Why No One in Your Hotel Owns AI Visibility (And Why That’s a Leadership Problem)
Hotel leadership AI visibility fails for a structural reason: in most properties, no single person or department owns it. AI visibility touches rooms, F&B, spa, and events at…
4 min read
-
Why Are Other Hotels Showing Up in AI Results Instead of Mine?
If a competing hotel is consistently showing up in AI recommendations — and yours isn’t — it’s not necessarily a brand issue. It’s a visibility issue. More specifically,…
4 min read
-
How Are Guests Using AI to Find Hotels, Restaurants, and Experiences?
Guest behavior has already shifted — most hotel teams just haven’t caught up yet. Travelers are no longer relying solely on Google searches. They’re asking AI tools for…
4 min read
-
Case Study: How a Traditional Chinese Medicine Practice Went From AI-Skeptic to #1 in AI Search for Its Specialty Services — A Six-Month Project
CASE STUDY: How a structured six-month project rebuilt a Colorado wellness practice’s web presence and made it the most-cited clinic in its specialty categories across ChatGPT and Gemini…
4 min read
-
AI Agents Are Becoming a Hotel Booking Channel. Here’s What That Means for Your Revenue.
AI is becoming a hotel booking channel in its own right — not just a place where guests get inspired, but a place where the booking itself is…
4 min read
-
What Is an AI Governance Policy and Does a Company Really Need One?
An AI governance policy gives a company clear internal rules for responsible AI use. It defines how employees should use AI, which uses the company allows or restricts,…
4 min read