Category Case Studies

11/21/2025
Case Studies

Case Study: What Happens When a Local Service Business Turns Google Ads Back On After 18 Months of Pure Organic Growth

After 18 months of pure organic growth, we ran a 90-day Google Ads test to see whether paid traffic could outperform SEO, GBP updates, and AI search. The results revealed why so many local businesses overspend on ads—and why organic visibility still delivers the highest-quality leads.

Overview of the Case Study

This case study explores the impact of reintroducing Google Ads to a local service business that had relied solely on organic growth for 18 months. The analysis focuses on the strategies implemented and the outcomes observed during the 90-day test period.

By comparing lead generation, customer engagement, and overall profitability before and after the Google Ads campaign, we aim to provide insights into the effectiveness of paid advertising versus organic methods in the home services sector.

Key Metrics Analyzed

In this case study, we evaluated several key performance indicators (KPIs) to measure the success of the Google Ads campaign. These metrics included click-through rates (CTR), conversion rates, and return on ad spend (ROAS).

For instance, during the 90-day period, we tracked a significant increase in website traffic and lead inquiries, which were directly attributable to the targeted Google Ads, providing a clear contrast to the organic growth metrics observed in the preceding months.

Comparative Analysis: Google Ads vs. Organic Growth

This section delves into the comparative performance of Google Ads against organic growth strategies employed previously. It highlights the strengths and weaknesses of both approaches in driving customer acquisition.

While organic growth fostered a loyal customer base and brand recognition, the immediate results from Google Ads demonstrated a rapid influx of new leads, suggesting that a balanced approach could be beneficial for maximizing overall business growth.

Recommendations for Home Services Businesses

Based on the findings from this case study, we provide actionable recommendations for home services businesses considering a similar marketing strategy. Key suggestions include testing paid advertising alongside organic efforts to optimize lead generation.

Additionally, businesses should analyze their target audience and adjust their ad spend accordingly, ensuring that marketing budgets are allocated effectively to maximize return on investment and sustain long-term growth.