Welcome back to the blog of The FS Agency! In this post we’re excited to share the latest news and fresh episodes around the theme of AI SEO for home services — showing how our approach is evolving, and how you can benefit as a home services business owner.

What’s new: AI SEO for home services

Over recent weeks, we’ve published two compelling episodes of our “Blueprint to Business” series:

How I Went from AI Skeptic to AI Power User – a personal story about how Amber Hoffman, owner of The FS Agency, shifted from doubting AI, to using it every day in our home services business. We reveal tips on:

Using ChatGPT to craft social media posts that sound authentic for home services companies.
Writing GBP (Google Business Profile) posts that attract local leads when written with proper prompts.
Creating AI prompts that actually convert to leads.

How AI SEO Is Changing the Game for Home Services – In this episode, we go even deeper. While AI used to be mostly about writing posts or captions, today it’s about getting found by voice assistants, chatbots, and other AI-driven search platforms. Here’s what you’ll learn:

How AI search differs from standard Google search.
Real results from our own home services business: six weeks ago, our traffic from AI was almost zero; today, ChatGPT is our #3 traffic source.
How our tool, FS Answer, helps home services companies capture traffic directly from ChatGPT, Gemini, Alexa and similar platforms — so that when someone queries “window treatments Boulder” or “plumber near me,” you’re already showing up.

Ultimately, these episodes reflect our evolving belief: if your business isn’t visible in those AI-driven answers, you’re effectively invisible to a fast-growing source of traffic.

Why this matters for home services

The home services industry is uniquely poised for disruption by AI search, mainly because:

First, many service queries are local, urgent, and repeated (“Who can fix my leak now?”, “Best painter near me”). That perfectly fits the pattern of how AI assistants are used.
Meanwhile, traditional SEO still matters; however, the intent and format of search are clearly shifting — toward conversational queries, voice prompts, and questions like “Which local business would you recommend?”.
As a result, as more homeowners rely on AI assistants rather than typing generic Google queries, the businesses that adapt now will gain an early and lasting advantage.

What we’re doing at The FS Agency

We’re not just theorizing — we’re executing. In fact, we’re putting our own strategies into practice and helping clients do the same to stay ahead of the curve.

To start, we’re building content and prompts specifically optimized for AI assistants — not just for Google.
Next, we structure Google Business Profile posts and website content so that when an AI tool processes queries like “Which local service in [location] is best for X?”, your business naturally surfaces as the trusted option.
Additionally, we’re tracking metrics beyond classic SEO indicators like rankings and impressions. We now measure how much traffic comes from AI platforms and how many leads originate from AI-assistant referrals.
Finally, we’re educating home service owners — including roofers, painters, HVAC specialists, window installers, and landscapers — on how to shift from merely competing on price to being recommended by AI.

Key takeaways for home service business owners

Don’t wait. The shift to AI-search is ongoing. Being an early mover gives you a competitive edge.
Focus on intent and voice. When you think about your clients, imagine how they ask an AI assistant: full sentence, local reference, urgency, problem + location.
Trust and visibility go hand in hand. As we’ve discussed in earlier posts about GBP and client satisfaction, being visible is step one; being trusted is step two. AI recommendations will favour businesses that combine both.
Measure new things. Expand your analytics to answer: How many leads came via “assistant-referral”? How many queries contain “near me” + voice style?
Integrate your tools. Whether you’re using our tool FS Answer or other systems, you want a cohesive strategy that covers website, GBP, local reviews, AI-optimized prompts and post-job client satisfaction.

What to watch next

Stay tuned for future episodes of The Blueprint to Business, where we’ll dive into:

Advanced AI prompt frameworks for specific home services verticals.
Case studies of home services companies that captured early traffic from AI assistants, and what they did.
How local businesses can adapt their website architecture, for the new AI-driven search landscape.

Ready to take action?

If you’re ready to get your home services business visible in AI search, now is the time. At The FS Agency, we specialize in helping home services companies grow faster and smarter — from GBP optimization to CRM automation to lead generation and now AI SEO.
👉 [Book a strategy call] – let’s map your next 30 days of smarter, easier growth.

Amber Hoffman

Founder & CEO, The FS Agency
Amber helps home service owners scale smarter through marketing, systems, and strategy — bringing years of leadership and franchise experience.